[tor-bugs] #27117 [UX/Research]: Usability Research Results: .Onions- Uganda

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#27117: Usability Research Results: .Onions- Uganda
-----------------------------+----------------------
     Reporter:  nyinz        |      Owner:  antonela
         Type:  defect       |     Status:  new
     Priority:  Medium       |  Milestone:
    Component:  UX/Research  |    Version:
     Severity:  Normal       |   Keywords:  ux-team
Actual Points:               |  Parent ID:  #27010
       Points:               |   Reviewer:
      Sponsor:               |
-----------------------------+----------------------
 Methodology:
 See attached
 Test: https://docs.google.com/document/d
 /17KQUGURJ7FwnaYana_0lDskKHgV1PFvnAI-NnitPgRI
 Where: Tor Training in Kampala, Uganda
 Participants: Four (4)

 Results:
 1.Summary of demographics
 2.What users said
 3.Conclusion

 **1.**
 The group consisted of **4 male** users aged **20-50**
 Most of the people described themselves as day to day technology users who
 have not used Tor before

 **2.**
 Q0 **Can you recognize the padlock? What do you think it means**?
 For most, this is not a difficult question and they related the padlock to
 a secure website
 Quote:
 “This website is safe, you can trust it”

 Q1 **What do you think the onion means**?
 Most users said it is a logo for Tor browser and feel that it is a secure
 site
 The positive/trust feeling described in the methodology seems to be
 received by the users

 Q2 **Why do you think these icons are different**?
 Most users seemed confused about this question but eager to give an answer
 anyway. It is unclear though where they see a difference or whether one is
 implied by the question

 Q3 **W****hat do you think this icon means**?
 Most of the users are less confidence now than the other questions. They
 are unsure about what the icon means

 Q4 **What do you think this icon means**?
 Most of the users are aware that there is risk implied with  this icon

 Q5 **Order these icons from less secure to more secure**
 Data summary pending...

 **3.**
 The user group is unique because of their limited knowledge and usage of
 Tor and Tor products, However, their responses shed light on the
 implications of using icons with a similar shape and color scheme. We
 found that users cannot correctly identify what each icon means; why and
 how they are different other than by color

 This group represents a sample of the community who could benefit greatly
 from using Tor but are limited by the knowledge of its tools/products

--
Ticket URL: <https://trac.torproject.org/projects/tor/ticket/27117>
Tor Bug Tracker & Wiki <https://trac.torproject.org/>
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