Re: [tor-bugs] #23925 [Applications/Tor Browser]: 2018 Tor Browser donation banner

["Tor Bug Tracker & Wiki" <blackhole@xxxxxxxxxxxxxx>]

#23925: 2018 Tor Browser donation banner
-------------------------------------------------+-------------------------
 Reporter:  arthuredelstein                      |          Owner:  tbb-
                                                 |  team
     Type:  task                                 |         Status:
                                                 |  needs_information
 Priority:  Medium                               |      Milestone:
Component:  Applications/Tor Browser             |        Version:
 Severity:  Normal                               |     Resolution:
 Keywords:  tbb-fundraising, ux-team,            |  Actual Points:
  TorBrowserTeam201810R                          |
Parent ID:                                       |         Points:
 Reviewer:                                       |        Sponsor:
-------------------------------------------------+-------------------------

Comment (by sstevenson):

 Right, last year just tracked the locale. The idea is to get a sense if
 some text generates more clicks than others. We can't tie that to income
 because we won't know if the person completed a donation and the amount.
 The text we landed on for this round of banners isn't too distinct so
 won't give us that much information. However, for the next update, we'd
 ideally like to try some different types of messages and see how they
 appeal to the audience.

--
Ticket URL: <https://trac.torproject.org/projects/tor/ticket/23925#comment:8>
Tor Bug Tracker & Wiki <https://trac.torproject.org/>
The Tor Project: anonymity online

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