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[tor-bugs] #2176 [Tor bundles/installation]: Branding of TBB
#2176: Branding of TBB
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Reporter: ioerror | Owner: erinn
Type: enhancement | Status: new
Priority: normal | Milestone:
Component: Tor bundles/installation | Version:
Keywords: tbb | Parent:
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I think we should have aÂconsistentÂbranding of TBB across all platforms
and releases.
There are two major issues relating to having consistent branding:
1. Firefox has nice icons/branding and some users understand them to be
The Internet.
1. We may visually identify ourselves as the Tor Browser Bundle and thus
a user may be detected as using Tor.
Generally speaking, I think that the first issue causes us problems on a
number of levels. The most obvious is that a user may have multiple icons
that look like Firefox - which one provides anonymity? In some cases, we
simply don't brand as Firefox (Linux); it's not clear how a user will be
trained in a cross platform way from a branding standpoint. The UX issues
here seem to largely come from users not knowing what Tor does and does
not do for them.
I'm a bit concerned that the second issue is a losing issue all around. We
ship Vidalia with an icon that is obviously Tor related.
Another issue is related to trademarks; someday, someone from somewhere is
gonna be pissed. I think we should be ready in advance, even if it's with
crappy icons or slightly crappy branding.
--
Ticket URL: <https://trac.torproject.org/projects/tor/ticket/2176>
Tor Bug Tracker & Wiki <https://trac.torproject.org/>
The Tor Project: anonymity online
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