Perhaps it's the time I've spent in California and a growing appreciation for organic foods - or maybe it stems my own quitting of drinking soda (which I would say is comparable to quitting smoking, having quit both) Although, I was on the 'programmers supplement' - of about a 2liter of Mountain Dew a day (no more.. no more!)
I'd say take the prize $$ and brand names out of the exercise, use the supplied assets as a model for creating a new set of assets that are specific to a different sort of subject matter. Say, "why to get out and visit this state park", or "our towns best non-profit" and have the students research & design materials for that. Then, maybe the organization could utilize the end product & cuteness factor, while the students learn something.
Justin On 10/10/2010 03:55 AM, Joel Kahn wrote:
The story begins here: http://www.crashthesuperbowl.com/ For those who don't want to wait for the site to load--or if you are having problems loading it, as I did several times--here is the gist. Frito-Lay, the Pepsi-Cola Company, and the National Football League have joined forces to crowd-source three TV commercials for the Superbowl this coming February. The idea is for each contest entrant to submit a thirty-second spot for either Doritos or Pepsi Max. The absolute top possible prize, in a best-case scenario, is two million US dollars and a consulting gig for another commercial.