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SEUL: Mail announce techniques?

(Given that this is the publicity/public_relations/publications group...)

What's the best way to do announces? Should I include all the text I can
in the announce on the premise that most people won't follow the URLs I
include, or should I just include a couple URLs with some text to glue them
together, on the premise that people who actually care will be willing to
follow the URLs? (My tendency is towards the latter...I presume enough
psychology studies have been done here that I don't have to just keep
winging things...)

This is actually specifically relevant to the next step in the website
announces: we currently have over 300 people on the seul-announce list.
If we can get perhaps 5 of them interested enough to start seriously
contributing, then we win...